Prep Services
Media Training
Let’s face it, image matters. Viewers either tune in or turn off within a matter of seconds. And the way you are perceived is critical for building likability and credibility as an industry leader. Your credentials and expertise won’t matter unless the viewer feels you are authentic.
Whether you are speaking to a live audience or appearing in a video or on TV, your physical appearance, tone of voice and inflection, and body language, along with having a clear and concise message, are your most valuable assets. Working with our media training partner Kim Foley, we can guide you through the process of developing the self- awareness you need to create a credible and attractive media persona. You’ll walk away from our training confident about being on camera, and ready for your close-up! To learn more about MDM's comprehensive media training program, click here.
Strategic Branding
Do you want to be seen as a thought leader in your industry, and have your company positioned in a positive light? Who are you trying to reach, and why should they listen to you?
Applying our knowledge of market research and analysis, we will help you develop and strengthen your brand identity. Whether you want to create a new brand or refresh your existing one, MDM will work with you to craft your name, logo and tagline, and develop a cohesive online presence that clearly conveys the purpose and core value of your business, positioning you as an authority in your industry.
Custom Web Design
Besides yourself, a visually appealing website with relevant original content is the most effective way to market your business and brand. MDM works with web developers to create beautifully designed, content-rich websites with built-in SEO that can convert casual website visitors to sales and marketing leads. With our creative design concepts, original content, and backend SEO coding and backlinks, your website will outshine those of your competitors.
Digital Marketing & Ads
Research shows that it takes multiple impressions before viewers take action. Consistent messaging conveyed through email, digital ads and a variety of social media platforms is essential for achieving brand awareness and sales success. The key is to get your information in front of your prospects wherever they are online. But which digital and social media outlets should you invest your time and money in?
Based on the demographics of your target market and your specific goals, MDM will develop a strategy that heightens your influence and credibility, leading to an increase in followers and sales leads.
public Relations
Television, print, radio and online media outlets have the power to make your story become local, national or even international news. An appearance on a network morning news program can make you an overnight sensation, driving thousands of people to your website and social media accounts. Is your story timely and is the press release written in the way to catch a busy editors' eyes? MDM will work with you to create newsworthy story ideas that we will pitch directly to a targeted media list of the editors and producers who cover your industry beat.
